I led a team of 15 to pitch/design/develop two custom eyesight-centric micro games to promote a new breakthrough treatment. The client wanted these games to be informational but also wanted them to show off the power of the product, an eye drop which temporarily fixes nearsightedness in older people. It was my job to satisfy those goals while also running off their incredibly tight timeline.

One of the games was about trivia around the condition the medication treated and the other was a picture identification game, both used blurryness as a mechanic in different ways. There was also a leaderboard which allowed people to see how they were scoring after each game. These games, while simple, still had their own production challenges. With a limited budget, limited time, and required stringent legal/scientific review we needed to be surgical in our documentation efforts, precious with our time, and extremely careful with our iterations. I worked closely with an external developer, Gramercy Tech, to quickly develop the games for mobile and a special large group mode.

One major problem I solved as the designer on the project was figuring out a way to balance the game after the legal and scientific reviews without changing the core of the game in any way. I worked with Gramercy Tech to architect a score system and timing system which would allow us to change how every aspect of the game by tweaking just a few values. I also helped them solve an engineering problem with how the scores were being saved into the online database.

This design document was the one I gave to Gramercy Tech and also updated with a corresponding change log as the doc changed slightly during development. We also gave this document to the legal and scientific review teams at Allergan to help them with their process.

Throughout the process I gave updates to the Allergan team and handled their feedback. Being that the designers on my team were in charge of the questions and UX it was important to also relay any of this feedback to them in actionable tasks to build out the content. I also made sure to bring on a UI artist to punch up the art we had, making sure it fit within the brand identity.